The Olympic and Paralympic Games, beyond sport, will offer an exceptional showcase to Italy. To maximize profits, the Milan-Cortina organizing committee has entered into a partnership with the Italian National Tourism Agency (ENIT). This collaboration should help strengthen the promoting the country as a tourist destination, through its historical, natural and cultural heritage.
« The partnership between Milan-Cortina 2026 and ENIT represents a strategic alliance for the future of the Italian tourism sector, says Andrea Varnier, general manager of COJOP. Together, we reaffirm that the Olympic and Paralympic Games constitute an unparalleled global showcase, capable of to tell the story of an innovative and welcoming Italy, which remains deeply attached to its roots. It is a a unique opportunity to strengthen Italy's international image and to generate a lasting and valuable legacy for the entire national system »
Alessandra Priante, president of the national agency, shared her enthusiasm: Milan-Cortina 2026 represents a unique opportunity for the entire national system, an engine of social and economic growthTourism and sport are the main drivers of regional development. An event of this scale attracts international visitors from all continents(…) In recent years, sporting events have been among the main drivers of tourism growth, attracting foreign visitors and showcasing our country's hidden treasures. We are certain that this will be a success for Italy. »
