Photo: IOC.
In Italy, pasta is sacred. The IOC wanted to make a statement about this. Milan-Cortina 2026 Games by creating pasta in the shape of Olympic rings. A way to " to pay tribute to the Winter Olympics and Italian elegance, while celebrating the legendary hospitality, expertise, and passion of the host country They were notably served in the restaurants of the Olympic Village, and have just won an award at the Cannes Lions International Festival of Creativity.
📌 The Olympic Rings Pasta for the Milano Cortina 2026 Winter Olympics has been honored with a Cannes Lions Award. A Silver Lion was awarded at the prestigious Cannes International Festival of Creativity to the IOC in the social & creator category.
— Christian Klaue (@ChKlaue) June 26, 2026
👏 Congratulations to the IOC… pic.twitter.com/pqbkcGRwOS
The IOC received a Silver Lion in the Social & Creator category. A great source of pride for IOC President Kirsty Coventry: The pasta shaped like Olympic rings was a truly original, relevant, and fun idea to promote the Winter Olympics in Italy, creating a connection with fans beyond the sport itself. to reach the youngest, where they are presentTheir success shows that we are on the right track to evolve our brand and our mobilization strategies with a view to adapting them to the challenges of tomorrow. I am extremely proud of the team that brought this project to fruition. »
