The Seleçao jerseys are branded with the Nike swoosh, but the Olympic athletes' outfits will now be branded with adidas. The Brazilian Olympic Committee (COB) has formalized a new partnership with the German equipment manufacturerThe famous brand with the three stripes will produce the outfits used at the Winter Olympics in Milan-Cortina, in February 2026, as well as in Los Angeles, for the opening and closing ceremonies, the podiums and, more broadly, the daily life of Olympic athletes.
"This partnership marks a important step for Brazilian Olympic sport », insists Marco La Porta, president of the COB, seeing in adidas “the ideal partner for achieving ever greater sporting excellence”The equipment manufacturer promises "collections and actions that will allow the Brazilian team to reach an even wider audience », notably thanks to the sale of these products in the brand's stores.
“The agreement with the COB reinforces adidas’ commitment to Brazilian sport. It is an opportunity to celebrate sporting diversity in a country that develops every year in the most diverse disciplines, with athletes and teams that spare no effort to excel in every competition. The three stripes are now proudly worn by Team Brazil., underlines Olivier Gianina, general director of adidas Brazil.
