The Los Angeles 2028 Games Organizing Committee has found its Official provider of data collaboration : Snowflake. The platform, already used by more than 11.000 companies worldwide, promises toimprove Games planning and delivery, But also boost fan engagement with more personalization, in order to generate more interactions.
“The LA28 Olympic and Paralympic stage offers an extraordinary opportunity to Gathering data for truly meaningful impact and progress, and Snowflake's technology is ideally positioned to enable powerful data collaboration at scale, says Denise Persson, marketing director at Snowflake. We are proud to be a trusted partner in what promises to be the most technologically advanced Olympic and Paralympic Games in history »
Snowflake will also collaborate with the U.S. Olympic Team, including supporting athletes by centralizing information on training, health, and nutrition. « As we move towards 2028, our capabilities will continue to evolve and the opportunities to work with Snowflake on data collaboration improvements are paramount, adds John Slusher, CEO of US Olympic & Paralympic Properties, the marketing and commercialization entity for the LA28 Organizing Committee and the United States Olympic and Paralympic Committee. This partnership allows us to evolve efficiently andachieve our innovation goals for LA28 and Team USA.
