The organizing committee of the 2027 World Cycling Championships unveiled the event's visual identity. Its logo represents a cyclist who blends into the mountain. " It showcases the region, incorporating stylized references to the mountains, emblematic landscapes of Haute-Savoie, and embodies the diversity of cycling practices through a dynamic form that evokes movement and speed. " the organization's statement specifies.
For its graphic system, the committee chose dynamic patterns, " directly derived from wheel spokes, a universal symbol of cycling, evoking propulsion, collective action, and perpetual motion "as well asa color palette inspired by the natural elements of the territory »The bright red (for Haute-Savoie), the glacial blue (the snow-capped peaks), the deep blue (the lakes), the intense green (the forest) and the mineral brown (the rock) are part of it.
Signature "Together, for a world that moves forward" She, for her part, was selected to wear " a universal message conveyed through cycling — that of a society in motion, more athletic, more mobile, more united These Super World Championships will take place from August 24 to September 5, 2027.
« Haute-Savoie Mont-Blanc 2027 is a unique example of what cycling can achieve: International reach, sporting innovation and commitment to sustainable mobilityThis event shows how sport can bring people together, inspire and transmitting values that transcend competitionWe are proud to reveal the visual identity that will represent our event. " commented Michel Callot, president of the French Cycling Federation and of the organizing committee for the World Championships.
