Switzerland is not yet officially the host of the 2038 Winter Games, but it has everything going for it. The project has already received the support of the sportswear brand On, the leading private partner in the Swiss bid. A major signal, which also brings " a crucial financial guarantee "according to the nomination committee."
« On's commitment is a powerful testament to our shared vision. Together, we can shaping the Games of tomorrow for SwitzerlandThat a leading Swiss innovator like On presents himself as our first “flag bearer” validates the fact that our model of a privately funded and publicly supported bid is the way forward, says Frédéric Favre, CEO of Switzerland 2038. This guarantee creates the crucial financial basis for a more economical and sustainable candidacy, embodying Swiss excellence – without risk to the taxpayer. »
« As a brand born in the Swiss Alps, this commitment to our country is particularly important to us., explains Martin Hoffmann, CEO of On. When the private sector was called upon to take responsibility, it was clear to us that we wanted to lead the way. That's a unique opportunity to invest in the future of our country and in our faith in the innovative spirit of Switzerland. »
Switzerland, which plans to become the first "host country" of the Olympic and Paralympic Gamesis currently in close dialogue with the IOC. This privileged position could lead to its official appointment in 2027.
