Starbucks will be the official coffee partner of Olympic and Paralympic Games in 2028The brand's drinks will be served to athletes, volunteers, and fans alike in the athletes' village, where a coffee house will be set up, as it will be at the competition venues. Tressie Lieberman, Starbucks' executive vice president and global brand director, expressed Starbucks' pride in being able to contribute to this event. This is our chance to co-create Games that will resonate for generations to come, and welcoming Starbucks into our family marks the coming together of a world-class brand and a global event ", adds LA28 President Casey Wasserman.
Starbucks will also partner with NBCUniversal to benefit from premium storytelling opportunities. Starbucks has long embodied community and inspiration, with products that have motivated and nourished the world. There's no better celebration of this mission than the Olympic and Paralympic Games. ", says Mark Marshall, head of partnerships at NBCUniversal. Starbucks has over 1.000 stores in the Los Angeles areaThe company also contributed $1 million in January to the fire relief effort through its foundation.
