Don't forget my little shoe! The International Luge Federation and Skechers have reached a long-term agreement for the manufacturer to become the official shoe supplier of the FIL until 2030. This partnership was already in place last weekend in Oberhof, Germany, where the FIL provided free Skechers shoes to some athletes. All those who qualified for the Milan-Cortina 2026 Winter Olympics They will also receive shoes from the brand.
« More and more athletes are turning to Skechers to the search for our comfort and performance, explains David Weinberg, CEO of Skechers. When the FIL contacted us, we felt that the opportunity to participate in luge was an additional way for Skechers to to reach a larger number of athletes worldwide. »
From the 2026-2027 season onwards, only Skechers luge shoes will be permitted in World Cup and World Championship events for the senior category. The brand also has a presence in the world of football, with English striker Harry Kane as ambassador, as well as in basketball, pickleball, padel and cricket.
