The Salt Lake City-Utah 2034 Winter Games Organizing Committee has unveiled a historic fundraising initiative Monday. This project, called Podium34, is unprecedented. in terms of scale and scope for an Olympic and Paralympic organizing committee ", the Americans emphasize. Companies, foundations and philanthropic families immediately responded to the call.
The Organizing Committee for the 2034 Winter Olympic and Paralympic Games has set itself the a target of $300 million in revenue for the program, and the founders have already committed more than $200 million, making it " the largest philanthropic campaign ever organized to support the organization of the Olympic and Paralympic Games ". Podium34 will target sporting and community causes in the fields of education, youth sport, mental health and culture.
« The Games have an extraordinary power of unification, proclaims Fraser Bullock, president and CEO of the organizing committee. This is the first time an Olympic and Paralympic Games host has seen anything like this. We are deeply grateful to our donors for making this possible. Their leadership is a critical part of our commitment to delivering financially successful Games. " Among the 22 donors to date, nine have pledged $20 million or more.
IOC President Kirsty Coventry applauded this approach in a message sent from Lausanne. To the families and donor organizations of Podium34 in Utah, thank you. You are at the heart of this new chapter. Your conviction, vision, and leadership are powerful elements of Utah's heritage. As founding captains and donors of Podium34, you take the reins ofan unprecedented initiativeYou are sending a powerful message to the world: sport can inspire, communities can uplift, and together we can build something bigger than ourselves. »
