The International Rugby Federation has announced no fewer than four partnerships since the beginning of March. Ticketmaster has been named Official Ticketing Service Provider for the 2027 Men's World Cup and the 2029 Women's World Cup, both of which will be held in Australia. A collaboration that will make rugby "more accessible and more relevant for a wider and more international audience » said World Rugby CEO Alan Gilpin. Furthermore, Unilever will be an official supporter of the next three editions of the World Cup (2025, 2027, 2029). "Unilever's portfolio of personal care brands (which includes Dove and Rexona, editor's note) will be activated across multiple markets and channels, driving athlete and fan engagement. The multi-tournament partnership reinforces World Rugby's ongoing commitment to expand the reach and appeal of rugby, by making sport more relevant and more accessible », specifies the instance.
Wilkinson Sword Intuition (Official Shaving Partner) and Volvic (Official Water Supplier) will be directly associated with the 2025 Women's World Cup. women aged 25 to 44 constitute the core of Wilkinson's audience, an asset for “increase the visibility of women’s rugby and reach new audiences” according to Sarah Massey, Managing Director of the 2025 World Cup. In addition to a digital campaign dedicated to the event, the shaving giant will give away tickets to the tournament final, just like Volvic, which will supply water for eight sites and for the fan zones in bottles made from 100% recycled plastic.
