— Published January 17, 2025

The Paris 2024 Paralympic Games have shattered digital records

International Paralympic Committee

The year of all records! Driven by the Paris Games, the International Paralympic Committee (IPC) benefited from unprecedented visibility on digital platforms in 2024. The videos broadcast on the IPC channels generated over 1,6 billion views. A balance sheet 81% higher than in 2021, the year of the Tokyo Paralympic Games. Internet searches also passed the billion mark for the first time in a twelve-month period. The IPC's social networks generated nearly 91 million commitments during the year. The instance now has more than 8,9 million followers and is doing admirably well on TikTok, with 4,7 million subscribers.

Figures that " emphasize The growing global appeal of the Paralympic Games, especially among young audiences”, Craig Spence rejoices, IPC Brand and Communications Director. “By working with multiple digital platforms, we were able to Maximizing the global reach of the Paralympic Games. Following the London 2012 Paralympic Games, we were delighted to end the year with over 100 million video views, so to reach over 1,6 billion just over a decade later is fantastic.”, he adds. The future is all the more promising since the United States, which will host the Games in 2028, was the most promising market for the IPC in 2024.