— Published September 16, 2024

Paralympic Games on the rise in the United States

Paris 2024

Double success for Paris 2024 in the United States. The Paralympic Games extended the performance of the Olympic event by making a solid breakthrough on NBCUniversal.With a total of 15,4 million viewers on NBC and Peacock for the 12 days of the Games, or an average of 1,2 million people per day, the Paris 2024 Paralympic Games achieved an audience increase of 31% compared to the Tokyo 2020 Games (888.000). Progress also on cable, with an average of 162.000 people live on USA Network, a 113% increase over the daytime audience of the Tokyo 2020 Paralympic Games.