Inextricably linked to the World Cup for a large number of fans, the Panini tournament album will disappear after the centenary World Cup in 2030. FIFA has indeed concluded a partnership with Fanatics, signaling the upcoming end of its collaboration with the renowned Italian company. This " long-term exclusive license agreement "focuses in particular on collectible stickers and cards, physical and digital. It will come into effect from 2031.
FIFA promises something new: cards inlaid with elements from the players' jerseysas we already see in American sports. Fanatics is innovating significantly in the field of collectible sports merchandise, offering fans the opportunity to experience their passion for their favorite teams and players even more intensely., FIFA President Gianni Infantino emphasizes. FIFA can extend and cultivate this passion worldwide through its various international competitions, thus generating a new source of commercial revenue important funds that we will reinvest, as always, in football. »
These items will be developed by Fanatics Collectibles, then manufactured by the Topps brand that holds the top spot. " We are delighted to partner with FIFA to offer original merchandise that will help fans and collectors feel closer to their favorite players during the biggest competitions., agrees Mike Mahan, general manager of Fanatics Collectibles. Through these new articles, we intend enrich the range of collectible items related to footballbut also to contribute to the growth of football in general. »
