The International Basketball Federation (FIBA) has entered into a partnership with the Chinese platform Migu, which will broadcast its competitions for the four next years in China. The 2026 Women's World Cup in Germany, the 2027 Men's World Cup in Qatar, but also the Asian Cup, EuroBasket, AmeriCup, AfroBasket, the U17 and U19 World Cups, the Los Angeles 2028 Olympic qualifying tournaments… Migu will be a must-see for basketball fans in China.
The platform offers guarantees because it is a pioneer. about cutting-edge technologies such as 5G, AI and the metaverse and that it has already provided services for events such as the Olympic Games or the FIFA World Cup. It promises a richer visual experience and more immersive "for the public through personalized programs and smart technologies."
Frank Leenders, FIBA's Director General of Media and Marketing Services, welcomes this collaboration: This partnership with Migu is excellent news for broaden the basketball audience in China, but also for to continue the growth of this sport on a global scaleGiven the popularity and size of the Chinese market, and following China's excellent performance at the Asian Cup, the partnership with China Mobile Migu Company is perfectly timed. By collaborating with Migu and continuing to adopt new technologies and innovationWe are confident that Chinese consumers will benefit from an even more incredible and immersive experience in the future. »
