— Published on November 25, 2025

New logo for Utah 2034, 3000 days before the Winter Games

Utah 2034

The 2034 Winter Olympics will open in 3.000 daysA milestone that the organizing committee wanted to mark with a significant change of identity: henceforth, We will no longer be talking about Salt Lake City, but rather about the Utah 2034 Games.The goal: to bring together and uniting communities across the stateOfficials also announced a new logo and the launch of a merchandising program. Merchandise (caps, t-shirts, pins, etc.) is already available. for sale online.

« From our capital, Salt Lake City, to every corner of our state, the 2034 Winter Olympic and Paralympic Games will be shared by all Utahns. " said Fraser Bullock, chairman of the organizing committee. The Utah 2034 logo tells the story of the state of Utah and the athletes who will participate in the 2034 Games., adds Vice President Steve Starks. The unique characteristics of Utah 2034 are embodied by shapes and angles reminiscent of the landscapes of the American West, as well as those of the athletes in action. »