The Paris 2024 Games are presented as a great vintage for NBCUniversal. The American group, exclusive holder of television rights in the United States, is already announcing historic advertising revenues. A little over 100 days before opening, the chain NBC secured $1,2 billion in commitments from advertisers. According to its forecasts, Paris 2024 should bring it an advertising jackpot, up almost 20% compared to Tokyo 2020, where NBC had earned $1,2 billion in advertising spots. More than a quarter of revenues – $350 million – come from advertisers who have never before been present at the Olympic Games, proof of the attractiveness of the event to brands.
