The final stretch. The IOC has drawn up a very positive progress report before the final week of the Milan-Cortina 2026 Winter Olympic Games. The number of tickets sold amounts to 1,27 million and " The sessions take place in front of packed stands. "The organization is delighted. More than 500.000 spectators have been recorded. Tickets are still available for curling, short track, ice hockey, bobsleigh, freestyle skiing, Nordic combined, biathlon, and cross-country skiing. Furthermore, more than 250.000 people have already passed through the supporters' villages.
Record audience and engagement figures have been recorded in several countries. NBC is registering a average audience of 25,7 million viewers, which is double that of the Beijing 2022 Winter Olympics. In France, 43 million viewers have already watched the Games on France Télévisions.10 million more than at the same stage of the Beijing 2022 and PyeongChang 2018 Winter Olympics. At the end of the first weekend, nearly 31 million Italians had watched broadcasts of the Games on Rai, representing more than half of the population " also points out the IOC.
📌 Milano Cortina 2026 Winter Olympics at halfway point: record-breaking sport, packed venues and an unmistakable Italian spirit - The numbers of this success story.
— Christian Klaue (@ChKlaue) February 14, 2026
🔹 1.27 million Olympic tickets sold, with more than 500,000 spectators already attending competitions
🔹 More… pic.twitter.com/Wln3MNsudH
In the Czech Republic, the opening match of the men's ice hockey team attracted an average audience of 1,80 million viewers, making it the most-watched sports broadcast in the country since 2019In China, the number of social media interactions related to the Olympic Games is also " close to the record performances achieved at this stage of the Beijing 2022 Games The IOC also welcomes the fact that the official Olympic social media accounts generated 7,9 billion in commitmentsparticularly on Instagram, YouTube and TikTok ».
