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The Milan-Cortina 2026 organizing committee has succeeded in its mission. It highlighted the success of ticket sales for the Winter Olympics on Sunday, just before the closing ceremony. We sold 1,3 million ticketsThat's 88% of all available tickets. This figure is well above our expectations. " explains the executive director of COJOP, Andrea Varnier. Special mention for ski mountaineering, which sparked public curiosity for its debut on the Olympic stage.
Present with three events (men's sprint, women's sprint, mixed relay), The "skimo" event sold 95% of its tickets, the same as speed skating and short-track., which took place in Milan. The other sports located in the Lombard capital, figure skating and ice hockey, show a respectable total of 93% of tickets sold. The biathlon, which was expecting nearly 200.000 spectators over the fortnight (92%), alpine skiing (91%), ski jumping (90%), bobsleigh and luge (88%) also stood out.
The final point raised by the organizing committee was the very international profile of the audience. 63% of viewers were foreign and 37% of Italians were in the stands to watch the events. Almost at home, especially in Antholz-Anterselva, Germany has the largest foreign contingent with 15% of followers. Followed by the United States (14%), Switzerland (6%), the United Kingdom (6%), the Netherlands and France (4,5%), and Canada (3,5%).
