The Olympic Games were a resounding success. The International Skating Union (ISU) has given a glowing assessment of Milan-Cortina 2026. Over a 25-day period, The federation's videos have generated 408 million viewsThis is unprecedented for the ISU. It recorded 16,9 million engagements and over 632 million impressions on social media. Compared to Beijing 2022, impressions have almost tripled, engagements have quadrupled, and video views have increased 25-fold. The ISU also won 402,000 new followersAll this data combines YouTube, Facebook, TikTok, Instagram, X, Naver, Weibo, and Xiaohongshu.
The United States is the largest market for the ISU on Facebook, Instagram, and TikTok. The federation also notes a significant growth in Asia and a strong appeal in Mexico City or Bangkok, " the top two cities in the world in terms of fan engagement According to ISU Director General Colin Smith, Skating-related content is now reaching a global audience on an unprecedented level. The #ISUShowtime campaign has resonated strongly with fans worldwide and reflects the implementation of Vision 2030, which places athletes and their stories at the heart of all our activities. »
