Warner Bros. Discovery had high expectations for the Milan-Cortina 2026 Winter OlympicsThey were more than satisfied. Its linear channels (Eurosport in Europe; TNT Sports in the UK and Ireland) recorded a 3% increase in the number of viewers compared to Beijing 2022. In France, the number of hours watched increased by 47% on Eurosport. This is even more pronounced in Germany (+50%), the United Kingdom and Ireland (+60%).
In streaming, the group notes a 103% increase in total hours watched compared to Beijing 2022, " with triple-digit growth in France, Germany, Italy (on HBO Max) and the United Kingdom (on Discovery+) "Streaming on HBO Max and Discovery+ has attracted three times as many viewers (234%) than in the previous edition. The number of views on social media Eurosport and TNT Sports have also exceeded 4 billion.
« Exceptional Winter Olympics for Warner Bros. DiscoveryAndrew Georgiou, president of WBD Sports Europe, is delighted. with a substantial increase in streaming audience and engagement, in addition to a very solid linear audience. (…) Three times as many people chose to stream the Games with us compared to Beijing 2022. The possibility for viewers to create their own Olympic program, choosing from the 116 live events and by using innovative features such as our Multiview on a single screen, has resulted in a significant increase in the time fans spend watching our streaming services. »
