The initial figures coming in for the Milan-Cortina 2026 Games are putting a smile on the IOC's face. The opening ceremony achieved high viewership ratings in Italy, France, and the United States. The official Milan-Cortina 2026 app is currently leading sports apps in over 75 marketsand the YouTube channels of the Olympic Games have beaten their record views over two consecutive days Friday and Saturday.
📌 Olympic social media handles have surpassed 5.3 billion engagements for Milano Cortina 2026, while the Olympics' YouTube channels have recorded two consecutive days of all time high views.
— Christian Klaue (@ChKlaue) February 8, 2026
➡️Digital and embroidered snapshot for the #MilanoCortina2026 Winter #Olympics
The athletes competing in Italy have already generated 1 billion interactions on their personal social networks, knowing that the majority come from Instagram, Weibo, and TikTok. Weibo's presence on this list reflects the strong interest from the Chinese public, despite the time difference with Italy. On Sunday morning, the IOC already noted that content related to Chinese snowboarder Su Yiming had generated over 350 million impressions. A record number of Google searches were also recorded for the Italian medalists Dominik Paris, Giovanni Franzoni and Francesca Lollobrigida.
