The International Luge Federation has announced a major evolution of its department dedicated to the mediaIt is based on three appointments: Austrian Patrickl Öffl (37 years old) has been appointed head of broadcasting, Italian Alessandro Genuzio (39 years old) head of marketing and social media for the FIL, and Italian Egon Theiner (58 years old), head of communications and public affairsHe will be the FIL's main point of contact with media representatives.
« Most people wouldn't know the name of luge's governing body. That's precisely why I accepted this position., he explains on LinkedIn. I spent thirty years in the world of sports and media, with eleven Olympic Games as a culmination. This journey has made me who I am today: someone who knows what a story is and how to tell it. Luge is an extraordinary Olympic sportIts athletes, its history, its culture deserve to be known throughout the world. I am here to... to publicize these stories. »
« It is no longer necessary to point out that the media landscape has become increasingly diverse and complex., Einars Fogelis slips, president of the FIL. What matters is that we want to build on the excellent work done in recent years and move up a gearOur goal is to promote this sport, its participants and the initiatives of the FIL in the most effective and consistent way possible. Particular attention will be paid to broadcasting and streaming operations, to social media strategy and relations with traditional media.
