« Evolve the organizational model of the sector in order to sustainably strengthen its attractiveness. "This is what lies behind the consultation launched by the UCI with the road cycling actorsRiders, organizers, representatives, team owners, national federations… The whole family is invited to submit their vision and proposals by April 30th sure " the economic model, the schedule and participation procedures, fan engagement, security and the credibility of the sporting result ».
The UCI notes that road cycling is indeed very popular across five continents, corn " Its media coverage and the revenue generated for its actors do not yet fully reflect its potential. This consultation should therefore help to identify the levers to activate in order to develop a reinforced, more attractive and durable model for men's and women's professional road cycling ».
« Road cycling is an extraordinary sport that has thrilled crowds around the world for well over a century. In a context where the role of cycling in society is increasingly recognized, Our sport still has considerable potential for development.insists UCI President David Lappartient. The consultation launched today aims to uniting road cycling stakeholders around a shared reflection on its evolution. It is only together, under the aegis of the UCI, that we will take our sport to the next level: for more stability, more growth and improved overall attractiveness. »
