— Published on April 14, 2026

LA28 responds to criticism of ticket prices and does not rule out dynamic pricing

Los Angeles 2028

The first tickets for the Los Angeles 2028 Olympic Games are on sale for a few daysAmong the lucky winners, many were disappointed by the prices and the... low availability of the most accessible ticketsLA28's managing director, Reynald Hoover, explained the situation.

« Our tickets start at $28, with a range of fares to suit everyone.he replied, as reported LAist. The average ticket price is less than $200It's affordable. "However, he glossed over the remarks about the service charges, which inflate the final bill by 24%.

« You can visit the website, but you may not find a ticket at your price during this phase. Other sales phases are planned. " he announced, promising that more $28 tickets would be available. Hoover adds an important detail: We do not use the dynamic pricing for this sales wave. We might adjust in the future. "This pricing system, common in the United States, could lead to a surge in prices for the most popular events since prices would fluctuate according to demand."