— Published January 13, 2026

ISSF finds a new Gold sponsor

Shooting

The ISSF is delighted to welcome the ammunition manufacturer ELEY UK as a new partner as Gold sponsorThe British company's reputation is well established: at the 1964 Tokyo Olympics, all the gold and silver medals were won using ELEY ammunition. Since 1964, its ammunition has won 140 Olympic medals.

« We welcome another high-quality sponsor who brings almost 200 years of experience, explains ISSF President Luciano Rossi in a statement. ELEY provides high-quality ammunition to Olympic athletes for over 60 years, and has become a major player in the market. Our partnership with this company reinforces the ISSF's commitment to working with leading brands in our community. We thank ELEY for their support as we approach an exciting 2026 season. »