ANOC has announced the launch of its Digital Content Hub, a unique platform designed to connect National Olympic Committees and International Federations. The platform will bring together information, photos and videos from IFs and multi-sport events. NOCs will be able to use it to " develop their presence on social networks with relevant and high-quality content – promoting Olympians and future Olympians, increasing the visibility of their disciplines and drawing attention to events across the Olympic world ».
This Hub should therefore help NOCs to maintain public interest throughout the year, including outside of major events. At the same time, this initiative also represents an opportunity for IFs to extend the reach of their content across NOC networks, potentially connecting to an audience of nearly 60 million followers. “Through the Hub, NOCs will have free access to more digital content than ever before, providing them with new opportunities to showcase their athletes and grow their audiences., welcomes the Secretary General of ANOC, Gunilla Lindberg. By connecting NOCs and International Federations, the Hub will also help strengthen collaboration for the benefit of the Olympic Movement.”
