The coffers are filling up. The organizing committee for the Los Angeles 2028 Games has announced that it has already exceeded $2 billion in sponsorships. With more than two and a half years to go until the Games, This confirms our strong position and our progress. towards the delivery of a financially responsible and epic eventPresident Casey Wassermann emphasized this point in remarks reported by The Straits Times. In parallel with the organization of the Games, we have put in place a world-class trading organization which produces the innovations and results we have aspired to since day one. »
The organizing committee has formalized several partnerships this year, including the naming rights for several competition venues at the Games. From record commercial growth to the early launch of ticketing programs for volunteers and communities, our goal remains to organize financially responsible Games with a significant impact for Los Angeles and beyond, says Reynold Hoover, the general manager of COJOP. We work tirelessly to making the Games more accessible than ever to the millions of people who want to get involved in a meaningful way. »
