The story continues! The IOC has officially extended its partnership with AB InBev until 2032The Belgian brewery had initially committed until the Los Angeles Games, but decided toAccompany the IOC to Brisbane. “After experiencing its first Games as a Worldwide Olympic Partner in Paris last summer, the AB InBev team has impressed us – and delighted fans around the world – with exceptional celebrations of the Olympic Games through its Corona Cero marketing campaignsThis result was achieved in record time, since the partnership had only been formalized six months before the opening ceremony.", recalls IOC President Thomas Bach.
"One of the unique things about the Olympic Games is that spectators around the world can follow the events 24 hours a day, 24 days a week. Our non-alcoholic beer Corona Cero is perfectly suited to this global celebration., underlines Marcel Marcondes, general director of marketing at AB InBev. With this fast-growing brand, we offer fans a fresh perspective on how to celebrate moments that deserve a beer.” This agreement, which also includes Paralympic Games marketing rights, allows the IOC to give even more weight to its TOP program, which has just welcomed TCL. "AB InBev is the world's leading brewer and has demonstrated over the past year that it is a great asset for the TOP program. The renewal of our agreement is excellent news for the Olympic Movement", says Jiří Kejval, chairman of the IOC's Revenue and Commercial Partnerships Commission.
