Alongside its second Athletes of the Year Forum, the Indian Olympic Association (IOA) launched an initiative that speaks volumes about its commitment to building a sustainable sports ecosystem: it kicked off the "Clean Sport" campaign, in partnership with the Neeraj Chopra Foundation (NCF). Awareness and education tools for the fight against doping were presented to the approximately 75 athletes gathered in New Delhi. The subject is a priority since The country has a less than stellar track record..
« The Athletes' Forum reflects our commitment to building a sports ecosystem centered on athletesPlatforms like this one offer athletes opportunities to learn, connect, and contribute to the future of Indian sport. Our collaboration with the Neeraj Chopra Foundation reinforces this commitment by helping athletes access the knowledge and resources they need to make informed decisions and compete with integrity. " underlines PT Usha OLY, president of the Indian Olympic Association.
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« The Clean Sport campaign will draw on athlete testimonials, digital learning tools, and workshops organized throughout India to make anti-doping awareness more accessible, engaging, and impactful for athletes of all ages and disciplines. This initiative aims to help athletes to better understand anti-doping regulationsto reduce risks and promote fair play at all levels of sport "She says.
Raghuram Iyer, Director General of the IOA, adds: Education is one of the most effective ways to protect athletes and to reinforce the values that define sport. In collaboration with the Neeraj Chopra Foundation, we want to make clean sport education more attractive, more accessible, and more athlete-centered, to ensure that athletes across the country have access to knowledge needed to compete responsibly. »
