The FIS has launched the "I LOVE Snow – Passion Beyond Limits" campaign to celebrate snow sports and engage fans. The FIS thus intends to highlight the athletes' stories with authenticity, humanity and emotion, so as to energize communities on its platforms and to “ building a legacy beyond the Games » of Milan-Cortina.
Indian cross-country skier Bhavani Thekkada, Swiss para-snowboarder Aron Fahrni, French siblings Mattéo and Romane Baud (Nordic combined), Turkish ski jumping pioneer Fatih Arda Ipçioğlu and Australian freestyle jumping champion Danielle Scott are among the many athletes whose life stories will be highlighted.
« This campaign celebrates not only the emotion that characterizes our sports, but also the human stories behind each athleteThe dedication, sacrifice, and perseverance that inspire fans worldwide. The passion for snow sports transcends labels, languages, generations, and disciplines; it's what connects us all. " emphasizes FIS President Johan Eliasch.
During the Milan-Cortina Games, the campaign will intensify with " daily broadcasts and a newsletter featuring the best stories and analyses from all FIS disciplines The organization also promises original content on social media and interactive quizzes.
