La Hockey World Cup is still far from finished, but she's already breaking recordsOrganized by Belgium and the Netherlands, the tournament enters its final stretch with the semi-finals on Friday and the final on Sunday. On Monday, the FIH released its initial audience figures. The key takeaway: World Cup-related content has already generated 106,4 million views on its platforms.
Instagram comes out on top with 66,7 million viewsMore than 11 million people not subscribed to the FIH were reached on this network, allowing the FIH tosignificantly expand its audienceFacebook also has a significant impact with 32,6 million views. On TikTok, the FIH claims 4,5 million views, 3,79 million accounts reached, and " an impressive engagement rate of 8,41% YouTube, for its part, has a total of 2,65 million views. The FIH specifies that it has won more than 28.000 new subscribers on the Meta platforms.
« These results brilliantly validate the strategy we have implemented. for this World Cup. We wanted to highlight the dynamism of our sport, the excellence of our athletes and the electric atmosphere that reigns in the stadiums., contextualizes President Tayyab Ikram. The fact that such a large portion of our audience and engagement comes from people who don't currently follow the FIH is particularly encouraging. It shows that we're not just meeting the expectations of our existing community, but that we are also attracting new audiences to our sport. "There are still ten matches to play until Sunday to do even better!"
