World Rowing is partnering with the Havas Group, through its Havas Play network. A new important step in the long-term business strategy of World Rowing ", underlines the FI, which thus hopes " develop and maximize its sponsorship opportunities globally " Through this partnership, Havas Play will be responsible for sell World Rowing sponsorship rights worldwide, by bringing together " the assets of World Rowing, European Rowing, the main member federations and certain organizing committees ».
« Havas leverages the best data, technologies and AI to create personalized campaigns, building effective connections between brands and consumers » and propose and « complete marketing solutions ", explains Christian Osterode, Head of Broadcasting and Marketing at World Rowing. Yann Baffalio, Director of Havas Sports, is delighted to collaborate with " a sport that combines tradition, innovation and growing global resonance " He adds, already won over: " World Rowing upholds a remarkable set of values, has exceptional governance and is recognized worldwide for being at the forefront of sustainable development initiativesIt offers brands a unique platform to connect with valuable demographics and tomorrow's decision-makers. »
