More and more records. Men's Volleyball World Championship, which took place in the Philippines from September 12 to 28, confirmed the momentum of volleyball in different markets. The final attracted an average of 2,8 million viewers in Italy and was the subject of a simulcast on the four main national television channels in BulgariaIn Poland, the semi-final between the national team and Italy attracted 1,9 million viewers on the Polsat channel, almost a quarter of the national television audience at that time.
The International Volleyball Federation (FIVB) also welcomes the audiences in China with more than 4,7 million viewers for the group match against Serbia (38% more than the peak audience recorded in the country in 2022). Streaming also did its part with more than 31 million unique viewers and nearly 9 million engagements. 94% of this audience came from partnerships with streaming broadcasters, allowing Volleyball World to extend its reach well beyond its traditional base and strengthen its digital presence in one of the sport's most important markets. ", underlines the FIVB. The final between Italy and Bulgaria has also become the most watched match on the Volleyball TV streaming service with 220.000 streams.
« These results are not only proof of the global popularity of volleyball, but also of the value our sport brings to broadcasters and our partners., insists Ugo Valensi, CEO of Volleyball World. By improving our broadcast product and embracing new forms of digital storytelling, we are capturing a broad audience while strengthening our connection with fans. Our strategy in China, which involves working with streaming broadcasters to expand our audience, demonstrates how Innovative approaches can attract millions of new fans to the sport, while creating measurable value for our business partners. The Men's World Championship set a new standard for what is possible in volleyball, and we are only at the beginning of this growth. »
