World Rugby has announced a new partnership with Emirates, which is committed to official partner of the Women's Rugby World Cup. The airline will be displayed on referees' outfits of all matches in the tournament, which opens on August 22. Emirates will benefit from a significant marketing exposure, on the tournament's digital and social channels, but also in the stadiums.
« Emirates is a long-standing and trusted partner of World Rugby and our flagship competitions for nearly two decades, and we are proud to extend this lasting relationship to the 2025 Women's Rugby World Cup, comments Michel Poussau, World Rugby's revenue director. Their continued commitment to supporting our referees plays a crucial role in maintaining excellence on the field. This partnership not only reflects our shared values, but also our collective ambition to elevate rugby on the world stage. »
