The ICC drives a Hyundai. The International Cricket Council announced a multi-year partnership with the Japanese car manufacturer at the Narendra Modi Stadium in Ahmedabad. Hyundai is now among the four ICC's main partnerswith Emirates, Aramco and DP World. The two parties will work together on des innovative initiativesincluding on-site activations and fan-focused experiences designed to enhance engagement at ICC events And this from the outset. Men's World Cup T20, which will take place in India and Sri Lanka starting on February 7.
« We are proud to welcome Hyundai to the ICC's global business program as a global partner. The collaboration between the ICC and Hyundai will aim to to develop the global culture of cricket by sharing values of inclusion, innovation and progress that are at the heart of our ambition » affirms the director general of the ICC, Sanjog GuptaHyundai, for its part, said it was honored to partner with the ICC and to reaching more than two billion fans worldwide On December 11, the ICC also announced a partnership with beer giant AB InBev.
