The European Olympic Committees (EOC) presented their exclusive marketing partnerThe Swiss company PACE. The objective: strengthen the promotion and commercial development of their multisport eventsincluding the European Games and the European Youth Olympic Festival. PACE's expertise will be a major asset in the coming months in anticipation of the European Games Istanbul 2027.
« With the European Games and the EYOF, we have powerful platforms to further strengthen the role of sport in European society and to connect institutions, communities and partners around a common vision, emphasizes Franjo Bobinac, president of the COE marketing commission, in a statement. The appointment of PACE shows that we want build a stronger business base for our multisport events and to ensure that they continue to to have a significant impact on athletes, host cities and the Olympic Movement in general. »
Collaborating with PACE will notably allow for refining the COE's proposal for its partners and for " create scalable rights packages " adds Dr. Jan Lehmann, CEO of the COE. With Istanbul 2027 in mind, our priority is to quickly align stakeholders, toincrease visibility and to provide a professionally managed, high-end platform that supports both sporting excellence and sustainable growth. »
Alexander Riggers, CEO of PACE, for his part, emphasized " creative business solutions »He explains that PACE and the EOC will begin their collaboration with immediate effect in order to define priority narratives and commercial pathways to follow before the 2027 European Games ", to give more visibility to the event" with international rights holders, host city stakeholders and brand decision-makers ».
