The International Federation of Sport Climbing (IFSC) continues to grow. It is currently in talks with cities and private organizers to create a new event concept to continue its development. In this perspective, it now also benefits from the support of IRIS Sport Media. UK-based sports consultancy firm becomes exclusive long-term global partner of the IFSC. It will advise on a wide range of business areas, including media rights and sponsorship. Marco Scolaris, President of the IFSC, welcomed this collaboration in a press release: "I think this appointment marks the next evolution of climbing as we enter the LA28 cycle – a cycle where we will become an Olympic sport in our own right. While welcoming IRIS, I must also thank and congratulate Dentsu, our previous sales agency, who supported the Federation at a time of strong growth. Today, the baton has been passed to IRIS to take an exciting new step. Climbing has no limits, and now IFSC and IRIS will be making the journey together.” IRIS works with, among others, the LIV Golf circuit and with the ATP, the association of professional tennis players.
