Chinese Olympic broadcaster China Media Group has signed a cooperation agreement with the Milan-Cortina 2026 Organizing CommitteeBoth parties are committed to strengthening their collaboration in the promotion and broadcasting of events related to the upcoming Winter Games, with joint content and media initiatives, as well as the promotion of sport and winter sports in Italy and China.
The organizing committee also cites initiatives on " the values of Olympism and Paralympism, the promotion of activities encouraging the practice of sport, the dissemination of Olympic education programs and the development of sites in the Olympic and Paralympic territories "A partnership that is all the more relevant given that the last two editions of the Winter Games took place in Asia, where interest in winter disciplines is growing strongly.
