The American Olympic Committee (USOC) will have to look for a new brewer. The famous Budweiser brand, sponsor of the Olympic team since the Los Angles Games in 1984, has announced the end of its partnership. The company A-B inBev, owner of the brand, is withdrawing from the Olympic universe, just as the Hilton, Citi and TD Ameritrade groups have done since the Rio Games. But these successive departures are largely offset, for the USOC, by the arrival of a handful of new economic partners, including Hershey's, Bridgestone, Comcast and Mondelez.
— Published January 19, 2017
