The Brazilian Olympic Committee does not intend to miss the train. It organized a major presentation on July 31 to encourage national stakeholders to learn to " working smart with eSports ». COB President Marco La Porta said: " eager to see what would happen " on the IOC side in this area under the presidency of Kirsty Coventry.
« The IOC's decision to integrate eSports into the Olympic universe opens up many perspectives for us, says Mariana Mello, head of special sports projects at COB. Opportunities for partnerships and new potential sponsors in a growing market, already estimated at more than 500 billion dollars. Opportunities for reach a new and huge audience of more than 3 billion video game users in the world. And sporting opportunities for Brazil, as we have players with impressive world-class sporting results who are likely to be included in the program of the Riyadh 2027 Online Olympic Games. »
According to a 2024 survey, nearly 3 out of 4 Brazilians believe that watching eSports can be as exciting as attending a traditional sports competition. The COB wishes to be one of the leading National Olympic Committees of this field. To this end, we have already an eSport manager at the COB, we have included virtual rowing in the Brasília 2025 School Games, and the Special Sports Projects department is finalizing the COB strategy for this new world ", underlines Mariana Mello.
