« We are on the right path. » Marco La Porta took up his duties president of the Brazilian Olympic Committee (COB) on January 15th. At the dawn of his first year in office, he drew up a positive assessment of this start to the term. " In record time, we filled a deficit of more than 70 million reais (approximately 10 million euros, editor's note) and directed our teams towards the objectives we consider most relevant for the Brazilian Olympic Movement. In one year, we have achieved many advances and drew valuable lessons " he rejoices on the COB website.
He places particular emphasis on the adoption of the Law on the Incentive to Sport (RELATED), " the biggest victory for Brazilian sport in many years " according to him. " We must to encourage sports participation even more among children and young peopleLa Porta affirms. These people who will become involved in sports in one way or another, who will continue to practice their favorite sports throughout their lives, will form the famous “sporting nation” that we talk about so much and dream ofAnd it is directly linked to the LIE. »
The new year will obviously be marked by Milan-Cortina 2026 and, for the first time at the Winter Games, we will have Casa Brasil, a key element of our marketing strategywhich will allow us to introduce our culture to a wider audience " continued the president of the COB. To offer the best to our athletes, we must always anticipate and plan. We are already preparing for Brisbane 2032, he says. The first visits have already taken place and we are studying all aspects to find the best locations for our base camps and training centers. »
