Mohammed Jalood was re-elected President of the International Weightlifting Federation during the electoral congress held in Riyadh. The Iraqi will therefore lead the IWF up to 2029. After the congress ended, he took the time to detail his vision, and to appreciate the path already taken, on the site of the instance. « Our recent past has unfortunately been marked by many challenges related to good governance and the fight against dopinghe recalls. We have now put in place strong safeguards and restored confidence in fair and clean competitions. (…) It is no exaggeration to say that The 2022-2025 Executive Board saved our sport by ensuring it a place in the Olympic program. » More than a third of the IWF's annual budget is now dedicated to the fight against doping.
« Now that we have “cleaned house,” we must look for more effective ways to promote the performance of our athletes, the success of our competitions and the attractiveness of our events. " he says, citing the improvement in weightlifting presentation, innovation in the competition format or the implementation of strategies in eSports. " If we do this correctly, we will occupy a more important place in the international sports environment. » Innovation, promotion of weightlifting, marketing and revenue generation are thus among " the pillars that we must boost in the coming years ».
« Innovating in our sport and making it more attractive to fans will naturally offer new opportunities to generate revenue., points out Mohammed Jalood. Weightlifting is a universal sport. It's an activity that people practice every day in gyms around the worldWe must exploit this to better attract new audiences, while of course improving the way we engage with our current fans. In doing so, we will not only be more relevant to fans, but we will also be able to add greater value to commercial brands that want to be associated with weightlifting. We absolutely must strengthen our brand in the market and diversifying our sources of income – this is essential for the optimal development of the IWF and the allocation of additional resources in areas that need strengthening. »
