It's impossible to miss the pins at Olympic events. That's why the ANOC has forged a Partnership with Kingdom Pins until the end of 2028Kingdom Pins will have bronze partner status and will be responsible for creating pins that will facilitate the connections between athletesThe objective is also to explore commercial initiatives to benefit the CNOs.
The Secretary General of the ANOC, Gunilla Lindberg, welcomed this « historic partnership » for the CNOs : " Olympic pins are much more than just collectibles: they are an integral part of Olympism and symbolize the friendship, bonds, and shared experiences within the Olympic Movement. Through this partnership, we will create opportunities for deeper engagement between the company and the NOCs, while also developing new business opportunities that will benefit our membersWe look forward to working together until 2028 to further strengthen this unique Olympic tradition. »
Daniel Beniston, CEO of Centauron Group, the operator of Kingdom Pins, also expressed his pride: Our team has had the privilege of supporting National Olympic Committees since the Sydney Olympic Games in 2000, helping them tell their story through memorable and high-quality collectible pinsThis partnership significantly strengthens our commitment to the global NOC community and allows us to develop further memories of the Games that celebrate the Olympic spiritBut above all, it enriches the athletes' experience by offering them superb collectible pins that they can proudly exchange during the Games, thus perpetuating one of the most cherished traditions of the Olympic Movement. »
