Another one! Pirelli is joining the Milan-Cortina 2026 adventure as a partner of the Winter Games. The company, well-known to motorsports fans, will supply winter tires for the Abarth, Alfa Romeo, FIAT, Fiat Professional, Lancia and Maserati fleets, whose vehicles will be used during the Games. These brands belong to the Stellantis group, which is engaged as a premium partner of the event. Pirelli will also supply a repair and support service, in the event of a puncture, in all competition centers and on routes between sites.
Andrea Varnier, the Director General of COJOP, welcomed this partnership with " an Italian brand of excellence which has distinguished itself globally through its innovation, technology and style “, emphasizing” the fundamental role of Pirelli in the success and reputation of Italian industry, thanks to its products and its historical link with sport and major international events ", particularly in Formula 1. Seven months before the opening of the Games, Milan-Cortina 2026 now has 34 partners.
