The team is growing again. Defender has become the fifth principal partner of the 2025 Women's Rugby World Cup., joining Mastercard, Capgemini, Gallagher and Asahi. The automotive brand was already a major partner of the 2023 Men's World Cup. Defender plans to involve and inspire the next generation, through its Defender Mascot program, by recruiting 64 young players – boys and girls – from all rugby nations to participate in the tournament (from August 22 to September 27) as mascots.
“We are proud to welcome Defender as a Global Partner of the Women's World Cup, comments Michel Poussau, World Rugby's revenue director. Their long-standing support for rugby, coupled with a bold vision for promote the place of women and girls in sport, aligns perfectly with our ambition to accelerate the growth and visibility of women's rugby. Together, we will deliver a world-class tournament that not only showcases elite performance, but also inspires the next generation through powerful initiatives such as Trailblazers and the Mascot program."
KETTLE has also been made official as official supplier of artisanal chips to the tournamentThe company will offer limited edition packaging, immersive experiences on match days and other initiatives to introduce rugby to as many people as possible. We are delighted to welcome KETTLE as an official partner. Their commitment to promoting women's rugby at all levels aligns perfectly with our mission to grow the game and inspire the next generation. ", underlines the General Director of the 2025 World Cup, Sarah Massey.
