Is it an Olympic effect? The International Basketball Federation (FIBA) announces that the latest edition of the 3x3 Europa Cup, played from August 22 to 25 in Vienna, Austria, broke records in terms of digital engagement and viewership. FIBA’s digital platforms recorded more than 30 million impressions on social media. Digital engagements exceeded 1,1 million. As for videos of the competition, they generated 524.000 views on YouTube, up 189% from the 2023 edition and 102% from the 2022 edition. The total number of views generated by the competition exceeded 23,5 million. The 10th edition of the FIBA 3x3 Europa Cup will be held in September 2025 in Copenhagen, Denmark. The competition will be hosted at the City Hall Square.
