FIBA has entered into a new partnership with beIN SPORTS for the exclusive linear broadcasting rights of FIBA 3x3 events in 2025 and 2026 across the United States and Canada. Another important step in our mission to develop 3x3 basketball worldwide, says Alex Sanchez, general director of FIBA 3×3. beIN SPORTS shares our vision of introducing the unique excitement of 3x3 to new audiences. Together, we will bring the energy and speed of 3x3 basketball to millions of new fans across North America. »
« 3x3 basketball is the future of urban sports entertainment ", says Antonio Briceño, general manager of beIN SPORTS North America. The group will broadcast in particular the FIBA 3x3 World Cup, the next edition of which will be held in Warsaw in June 2026, the FIBA 3×3 World Tour and a series of continental and age-group tournaments, such as the Under-23 World Cup.
