3x3 basketball continues its growth. The competitions were broadcast in 234 territories around the world and TV coverage of the World Cup broke a new record with 418 hours of broadcasting. On social media, The global 3x3 basketball community has surpassed 10 million subscribers. and recorded a 20% increase compared to the previous year.
FIBA has recorded 1,5 billion impressions1,1 billion video views and 118 million engagements across various platforms by 2025. Important detail regarding the profile of these fans: Approximately 70% of subscribers are between 13 and 34 years old.Thanks to this increased media coverage and visibility, 3x3 basketball has generated an estimated media value of between $220 and $290 million for sponsors in 2025.
« We are extremely proud to have reached record highs in these key indicators, comments Alex Sanchez, FIBA's 3x3 basketball general manager. This clearly demonstrates how we continue to harnessing the incredible potential of 3x3 basketball to make it the most exciting urban sport in the world. "The year 2026 will be marked by the World Cup, from June 1st to 7th, in Warsaw (Poland).
