FIBA is puffing out its chest. It has revealed the very good record of the 3x3 Basketball World Cup in Mongolia, Which side scored " a new peak for global reach and digital impact » of the discipline. Beyond the 50.000 spectators present in Ulaanbaatar from June 23 to 29, the digital channels of FIBA 3x3 have accumulated 226 million video views – a significant increase from 160 million video views in 2023. Total impressions also climbed to 242 million, while engagement remained substantial with 8,5 million interactions.
« We are incredibly proud of record fan engagement online during the incredibly successful World Cup in Mongolia, said Alex Sanchez, FIBA 3x3 General Director. This would not have been possible without the unmissable action of the players on the half court, the thousands of passionate fans who came out, and our world-class hosts who organized an unforgettable first FIBA 3x3 World Cup in Mongolia. » FIBA 3x3 also won more than 200.000 new followers on his accounts. A good omen for the 2027 Asian Cup !
