Logical but unwelcome. McDonald’s departure from the IOC’s TOP marketing program had an immediate effect in Australian sport. The American brand also abruptly terminated its contract with the Australian Olympic Committee (AOC). The agreement between the two parties was however renewed after the Rio 2016 Games. McDonald's new commitment with the AOC extended until the 2020 Summer Games in Tokyo. A spokesperson for McDonald's in Australia confirmed that the termination of the contract was effective immediately.
— Published June 20, 2017
